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future    of foodhalls

GoTab and The Market at Malcolm Yards are partnering to host a first-of-its-kind Food Hall Conference designed to help property stakeholders understand the real opportunities and challenges of developing and operating modern food halls.

Through case studies, panels, and operator-led discussions, attendees will learn what makes high-performing food halls work, why others struggle, and how owners and developers can create concepts that truly activate their communities.

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April 15
Minneapolis, MN

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The Market at Malcolm Yards
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Meet our Speakers

Hear from leading food hall operators, developers, and industry experts sharing real-world insights on what’s working now—and what’s next for food halls.

View all Speakers

Grab Your Ticket Now

01.

Operational Mastery

Get proven workflows and systems from top operators running high-performing food halls.

02.

Real-World Case Studies

Gain insights from venues that have successfully navigated development, operations, and guest experience challenges.

03.

Industry Collaboration

Connect with developers, operators, technologists, and municipal leaders shaping the future of shared dining spaces.

04.

Practical Playbooks

Walk away with actionable models, tools, and best practices to build, scale, and optimize your food hall.

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Featured Sessions

The event will break down the legislative hurdles, operational complexities, and technology infrastructure required for success, from navigating permitting and policy barriers to designing workflows that drive efficiency, guest satisfaction, and sustainable revenue.

The State of Food Halls: Market Trends, Real Estate Viability & Economic Forecasting - Featuring Phil Colicchio and Trip Schneck of Colicchio Consulting

  • Pre-pandemic → post-pandemic evolution of the food hall category
  • Impact on commercial real estate, urban districts, and mixed-use developments
  • Why food halls outperform traditional retail in today’s climate
  • Predictions for the next decade (leasing, concepts, consumer expectations)

Food Hall Owners Panel: Why We Built These - What We’d do Differently

  • Hear directly from owners who have put real money, time, and risk on the line
  • Get practical insight into financial models and capital decisions
  • Understand how tenant relationships really play out in practice
  • Explore the unexpected challenges that only show up once you’re operating

Food Halls as Real Estate Anchors

  • Learn how food halls influence tenant mix, adjacent retail performance, and overall asset value
  • Examine common risks, pitfalls, and long-term sustainability challenges
  • Understand the financial and leasing models that make food halls attractive to landlords and investors

Alcohol Partnerships: From Tap Takeovers to National Brand Activations

  • How beverage alcohol companies engage with food halls
  • Creating cross-promotional events around holidays, sports, and seasonal themes
  • “Purchasing a tap”: What’s allowed, what’s smart, and how to do it responsibly
  • Beer, wine, and spirits programming that drives revenue and dwell time

Self-Pour Walls and Traditional Bar Setups

  • Learn how venue size, alcohol mix, staffing realities, and guest behavior influence what works best
  • Understand revenue optimization, dwell time, and throughput impacts
  • Hear real-world insights on how bar format choices affect both the bottom line and the guest journey
  • Leave with a clear framework for choosing the right bar model for your concept

The Rise of Eatertainment: Designing for Dwell Time

  • Examine how eatertainment is reshaping food halls into true destinations
  • Learn how entertainment can increase dwell time and per-capita spend
  • Hear how operators balance entertainment with operational complexity
    • Gain practical insights for integrating entertainment without overcomplicating the business

About the Market at Malcolm Yards

The Market at Malcolm Yards is a premier example of modern food-hall innovation: a vibrant, mixed-use destination blending local culture, diverse cuisine, and community activation. With thoughtfully curated vendors offering a range of flavors and experiences, the Market delivers exceptional guest engagement and hospitality.

More than just a food hall, Malcolm Yards serves as a neighborhood anchor. Its dynamic atmosphere, rotating events, and commitment to community connection make it a benchmark for what food halls can be: inclusive, experiential, and central to urban development. Attendees of the Future of Food Halls Conference will see firsthand how spaces like the Market at Malcolm Yards redefine dining, gathering, and neighborhood life.

Join the Future of food halls

Secure your spot at the Future of Food Halls Conference with a General Admission ticket.

Get your ticket now
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